Market Intelligence for Public Procurement Professionals

Strong procurement starts with strong market insight. This interactive virtual course equips procurement professionals with the knowledge and practical tools to conduct effective, defensible, and forward-looking market research across the full lifecycle — from internal data collection and supplier identification to evaluating market conditions, competition, and supplier capability and capacity. Participants will explore primary and secondary research methods, consider supply and demand impacts and future risks, and gain hands-on insight into leveraging industry platforms such as ProcurementIQ and GovWin to strengthen analysis and inform strategy. Leave with actionable techniques and tool-based skills you can immediately apply to improve procurement decisions and reduce risk.